E-E-A-T Score & Quality Signals Checker
Enter a website and we will check it against Google's published quality guidance, using the same rubric as our full audit. It takes about a minute.
We find your key pages automatically. Add any we might miss.
A few details before you start
Each check reads a site's key pages and assesses them, so we ask who is running it. It takes a moment and you will not have to do it again on this device.
We store what you enter here so we know who has used the tool, and a copy is emailed to the Anicca team. We will only contact you about marketing if you tick the box above. We do not pass your details to anyone else. See our privacy policy.
We check on-page and site-level signals only. Independent reputation is not examined, and no single page can satisfy E-E-A-T on its own.
How each area scored
What to do first
Every check, and what we found
| Check | Area | Result | Evidence |
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What this tool cannot see
These need research beyond the website itself, so they are excluded from the score rather than counted against you.
Pages we looked at
What is E-E-A-T?
E-E-A-T stands for Experience, Expertise, Authoritativeness and Trust. It comes from Google's Search Quality Rater Guidelines, the document Google gives to the people who assess search results, and it describes what a trustworthy, well-made page looks like to a careful human reader. Google added the first E, Experience, in December 2022, and says Trust is the most important of the four: the other three exist to support it.
E-E-A-T is not a score Google publishes, and rater assessments do not change rankings directly. Google uses them to test and improve its ranking systems, and it points site owners back to the same guidance when a core update affects their traffic. So the useful question is not "what is my E-E-A-T score" but "would a careful reader find the evidence they need on this site". That is what this checker looks for: the on-page signals raters are told to look for, on the pages they are told to look at.
How the score is built
The checker uses the same rubric as our full E-E-A-T audit. Every factor is traced to a published Google source, each one gets a pass, partial or fail verdict backed by a quote from the page, and the score out of 100 is worked out the same way every time. It reads your home page, about and contact pages, policies, author pages and articles, and for shops the product and category pages too. Reviews on third-party platforms, press coverage and other off-site reputation are out of scope and are listed as not assessed, never counted against you.
Google's own documentation
Everything the checker measures comes from these sources. They are worth reading in full.
- Search Quality Rater Guidelines (PDF) The full guidelines raters work from. Section 3.4 defines E-E-A-T; section 4 covers the lowest-quality pages.
- Rater guidelines overview (PDF) Google's own short summary of how raters work and what they look for.
- Creating helpful, reliable, people-first content The self-assessment questions. The most directly useful page Google publishes on the subject.
- E-A-T gets an extra E for Experience The December 2022 announcement that defined Experience and named Trust as the most important member.
- Google Search's guidance about AI-generated content Google's position on AI content: judged on who made it, how and why, not on the method.
- Spam policies for Google web search Scaled content abuse, site reputation abuse, expired domain abuse and the other practices that fail a site outright.
- Write high quality reviews The clearest official description of first-hand experience, written for review content.
- What site owners should know about core updates Google's recovery advice after a core update, which points straight back to the rater guidelines.
- Google Search Essentials The baseline technical and quality requirements that E-E-A-T sits within.
What people ask about E-E-A-T.
Is E-E-A-T a ranking factor?
Not directly. Google says rater assessments do not directly influence rankings. Raters score search results so Google can test and train its systems, and those systems are built to reward the same qualities the raters look for. That is why E-E-A-T matters: it describes what Google is trying to rank, even though there is no single E-E-A-T signal.
What do the four letters mean?
Experience is first-hand involvement with the subject, such as having used the product or visited the place. Expertise is the knowledge or skill to speak on it. Authoritativeness is being recognised by others as a go-to source. Trust is whether the page is accurate, honest, safe and reliable, and Google calls it the most important of the four. A page can show experience and expertise and still fail on trust.
What is a good E-E-A-T score?
Google publishes no E-E-A-T score, so any number you see, including ours, is a measure built by someone else. Our score out of 100 reflects how much of the evidence a rater looks for is present on the pages we read. Treat it as a checklist of what is missing rather than a grade Google would give, and pay most attention to the factors that failed.
What does the checker actually look at?
It reads your home page, about and contact pages, privacy and returns policies, author pages and a sample of articles, and for online shops the product and category pages as well. It checks on-page and site-level signals only: who is behind the site, whether the people writing are named and credible, whether contact and ownership details are easy to find, whether claims are supported, and whether anything breaches Google's spam policies. Reviews on other platforms and press coverage are off-page and are reported as not assessed.
Does E-E-A-T matter more for some sites than others?
Yes. Google applies a higher standard to pages that could affect someone's health, finances, safety or wellbeing, which the rater guidelines call Your Money or Your Life topics. For those, expertise and trust have to be visible on the page, not assumed. A hobby blog can get by on experience alone; a page giving medical or financial guidance cannot.
How do I improve E-E-A-T on my site?
Name the people behind the content and give them real bios with credentials. Make it obvious who owns the site and how to reach them. Show first-hand experience with photos, results and specifics rather than generic advice. Cite sources for claims, keep policies clear and current, and remove thin or copied pages. Off the page, earn independent reputation through reviews, coverage and mentions, which this checker cannot see but Google's raters do.
Does AI-written content hurt E-E-A-T?
Not on its own. Google's guidance is that content is judged on who made it, how it was made and why, not on whether a person or a tool typed it. Content produced at scale mainly to manipulate rankings is treated as spam however it was made. AI-assisted content that is accurate, reviewed by someone with real expertise and clearly attributed can meet the standard.
How often should I run a check?
After any significant change to your site, after a Google core update, and whenever you add new authors or sections. The result for a given page stays the same until its content changes, so re-running without editing anything will tell you the same thing. Once you have filled in the short form you will not be asked again on this device for 30 days.